Let out in a wool sheep
“Aldi” supermarket owner, Germany is more than 80-year-old Albrecht brothers, which is recognized throughout the world retail carrier, the current value has reached 40,000,000,000 euros. In the United States, Aldi now has annual sales of 48 billion dollars a year in the future it plans to open 40 stores by 2010 the total amount extended to 1000. At the same time, Aldi North America also bought those run by Wal-Mart and the bankruptcy of the retailer.
Despite annual sales of 2,000 billion euros in the United States of “Wal-Mart” the company, sales of Aldi is 6 times, but each year Aldi distribution of a single commodity is the total value of more than 40,000,000 euros, was Wal-Mart 30 times. Aldi is not only a result of sales of more than 1000 kinds of goods, Wal-Mart less than 150,000 kinds.
Aldi to the Germans since a popular name - “the poor shop.” After World War II, Allied Albrecht brothers from the prison camp back to his hometown, opened a food retail outlets. At that time, because people just want to use the lowest price to buy daily necessities, so the brothers set a very low price. They said: “Our business development on the basis that there is only one: the lowest price!”
Aldi store from a third-rate development of the world’s most successful retailers, it had numerous imagine that it would have a confidential marketing programs, but also it Yanyanshishi to Buy AOC Power Leveling. Had taken on unexpected dimensions, it’s a magic weapon for winning just two words: “simple”! “Simple”, many enterprises still can not imitate.
It is simple to what extent, in the following areas will be able to see:
Not to advertise
Aldi all the shopping, every Monday, only eight to open the “Aldi information” on the supermarket entrance, next week on a new list of goods for months, customers at random by the self-view for customers in accordance with the wishes of their own choice Like commodities. In addition, by no means do any other form of promotional merchandise.
Commodity monotonous
There was only shopping in a simple 600 to 700 kinds of commodities. Goods packed in cardboard boxes, piled on the shelves bare board, a price list hanging over his head, not attached to the packaging of goods; asparagus bottled and canned sardines crowded broken cardboard boxes, toilet paper, there are only two brands, only pickles , Each with a choice of goods only, that is of similar goods in the best brands, each commodity is only one standard package. Goods are quickly out of the shop, including canned food, paper food packaging, fast food, fresh fruits and vegetables and frozen foods. In addition to a small number of AOC Power Leveling, with food shelves, refrigerator, all other goods by the clerk open the carton packaging, customer self-permanent.
A small number of employees
Each of the Aldi supermarket employees have less than 10, they are few, who is also the post. There is no modern supermarket shopping, do not use bar code scanners and card readers, and other modern equipment, stick with the simplest of cash, and cash only. There were no bags to provide customers with the service staff of commodity prices recite their mental arithmetic and the amazing speed of entry, customers throughout the payment process is very fast.
The end does not count the money
Aldi in commodity prices is ending 5 or 0. They tested at the start and found a salesperson to find the time change will affect the sale, if the change would be to find the time to remove, reduce the number of sales, can sell a large number of goods. As a result decided to Aldi, ending 0.05 to 0.09 marks of goods by 0.05 marks receivables; and ending in 0 ~ 0.04 marks of goods, according to 0 receivables. This not only improves the efficiency of store employees, and the price to attract more customers.
Non-leveraged
Aldi has never leveraged expansion has been used to produce profits in any case, the risk is very low. Aldi was the management • Dieter Brandes said: “Aldi’s a matter of principle is: do not rush to start business, but to lay a solid foundation. Once the basis that it will be up very fast. “
Employee resilient implementation of the
Aldi’s principle is the ability to use + high, attaches great importance to the staff of capable and younger. Compared with other retailers, Aldi’s salary by 10% to 20%. The excellent work of the staff have a lot of opportunities for advancement, was promoted to manager of the supermarket that is allocated to the bus, was promoted to director of the department’s annual salary of up to 200,000 marks. As a result, Aldi has attracted a large number of young talents to join.
This image was summed up Aldi success: just put a sheep! This is because numerous people who would like to put a flock of sheep, at the end of a sheep but not the rest because they have been endless Jikua greed, and last lost a flock of sheep. Therefore, no matter what you do, do, or to assess their ability to fit in the end you take a look at a few sheep?
Despite annual sales of 2,000 billion euros in the United States of “Wal-Mart” the company, sales of Aldi is 6 times, but each year Aldi distribution of a single commodity is the total value of more than 40,000,000 euros, was Wal-Mart 30 times. Aldi is not only a result of sales of more than 1000 kinds of goods, Wal-Mart less than 150,000 kinds.
Aldi to the Germans since a popular name - “the poor shop.” After World War II, Allied Albrecht brothers from the prison camp back to his hometown, opened a food retail outlets. At that time, because people just want to use the lowest price to buy daily necessities, so the brothers set a very low price. They said: “Our business development on the basis that there is only one: the lowest price!”
Aldi store from a third-rate development of the world’s most successful retailers, it had numerous imagine that it would have a confidential marketing programs, but also it Yanyanshishi to Buy AOC Power Leveling. Had taken on unexpected dimensions, it’s a magic weapon for winning just two words: “simple”! “Simple”, many enterprises still can not imitate.
It is simple to what extent, in the following areas will be able to see:
Not to advertise
Aldi all the shopping, every Monday, only eight to open the “Aldi information” on the supermarket entrance, next week on a new list of goods for months, customers at random by the self-view for customers in accordance with the wishes of their own choice Like commodities. In addition, by no means do any other form of promotional merchandise.
Commodity monotonous
There was only shopping in a simple 600 to 700 kinds of commodities. Goods packed in cardboard boxes, piled on the shelves bare board, a price list hanging over his head, not attached to the packaging of goods; asparagus bottled and canned sardines crowded broken cardboard boxes, toilet paper, there are only two brands, only pickles , Each with a choice of goods only, that is of similar goods in the best brands, each commodity is only one standard package. Goods are quickly out of the shop, including canned food, paper food packaging, fast food, fresh fruits and vegetables and frozen foods. In addition to a small number of AOC Power Leveling, with food shelves, refrigerator, all other goods by the clerk open the carton packaging, customer self-permanent.
A small number of employees
Each of the Aldi supermarket employees have less than 10, they are few, who is also the post. There is no modern supermarket shopping, do not use bar code scanners and card readers, and other modern equipment, stick with the simplest of cash, and cash only. There were no bags to provide customers with the service staff of commodity prices recite their mental arithmetic and the amazing speed of entry, customers throughout the payment process is very fast.
The end does not count the money
Aldi in commodity prices is ending 5 or 0. They tested at the start and found a salesperson to find the time change will affect the sale, if the change would be to find the time to remove, reduce the number of sales, can sell a large number of goods. As a result decided to Aldi, ending 0.05 to 0.09 marks of goods by 0.05 marks receivables; and ending in 0 ~ 0.04 marks of goods, according to 0 receivables. This not only improves the efficiency of store employees, and the price to attract more customers.
Non-leveraged
Aldi has never leveraged expansion has been used to produce profits in any case, the risk is very low. Aldi was the management • Dieter Brandes said: “Aldi’s a matter of principle is: do not rush to start business, but to lay a solid foundation. Once the basis that it will be up very fast. “
Employee resilient implementation of the
Aldi’s principle is the ability to use + high, attaches great importance to the staff of capable and younger. Compared with other retailers, Aldi’s salary by 10% to 20%. The excellent work of the staff have a lot of opportunities for advancement, was promoted to manager of the supermarket that is allocated to the bus, was promoted to director of the department’s annual salary of up to 200,000 marks. As a result, Aldi has attracted a large number of young talents to join.
This image was summed up Aldi success: just put a sheep! This is because numerous people who would like to put a flock of sheep, at the end of a sheep but not the rest because they have been endless Jikua greed, and last lost a flock of sheep. Therefore, no matter what you do, do, or to assess their ability to fit in the end you take a look at a few sheep?
